Free Market Films was founded in January 2002 from my kitchen table. Ed Nammour and I spent about a decade, give or take, working for a fairly large production company; we had our up & downs, some fun, and learned a lot along the way, but ultimately and sadly, that company collapsed under its own weight.

One of the things we learned is that the bigger the ship, the harder to steer. The bigger the ship, the more to manage, and the harder to batten down the hatches when the seas get rough, as they inevitably do from time to time. But enough with the nautical metaphors. The point is that at the end of the day, we are a director and producer that specialize in creating motion pictures for clients with an advertising or marketing message that they’d like to display on some kind of screen.

We have a small support team to help us in the day to day effort, a couple of other wonderful directors, and relationships a whole lot of freelance people, in a lot of cities and countries, ranging from designers to copywriters to production people that we like to find an excuse to hang out with.

We’ve done most of our work in television commercials, but over the years we’ve done promo pieces, the occasional music video, short film, and Ed even did a feature film. Most of it has been executing already scripted or storyboarded projects,

but Ed has concepted a lot of it too (especially the promos) and he wrote the script for his movie, from his own original idea. We have editorial capability in-house for smaller projects, as well as the ability to assemble the right team for larger jobs.

We’ve done big budget projects with celebrity talent and video village packed with 25 agency and client (and managed everything that comes with an expensive process), and we’ve worked on small projects where the client has only a little money to spend, but trusts us enough to say “go and do it and show it to me when it’s done.” When the budget’s tight, we’ll work with clients to find solutions to deliver the message effectively. To our way of thinking, solutions can be found in many places along the creative and production process. (not just in screwing down the production assistant’s day rate by 25 bucks. Although occasionally that’s necessary).

National campaign TV commercials are different from experiential marketing, or internet-distributed content, but if it’s a motion-picture based message, it involves pretty much the same set of variables...and it’s still what we used to call (and usually still do) filmmaking.

Thanks for your time,

Beth Kinder

Partner/Executive Producer